Top Story

e4m_logo.png

Home >> Media - TV >> Article

KBC - 5 opens strong at 5.24 TVR in 6 metros

20-August-2011
Font Size   16
Share
KBC - 5 opens strong at 5.24 TVR in 6 metros

The opening episode of ‘Kaun Banega Crorepati Season 5’ on Sony Entertainment Television has delivered a TVR of 5.24, as per TAM Media Research data for Week 34, 2011 in HSM 6 metros for CS 4+ TG. The opening numbers for Season 4 stood at 6.2 TVR in the Hindi speaking markets for the C&S4+ TG.

In the second episode of KBC – 5, the TVR slipped to 4 TVR. The numbers from the rest of the market are awaited, which will be out next Wednesday/ Thursday.

Amitabh Bachchan continues as host of KBC in its latest season. However, the show’s timing has been brought forward to 8.30 pm instead of the previous seasons’ 9 pm slot, besides the duration of the show has been increased from one hour to one and a half hours.

In a release issued, Sneha Rajani, Senior EVP and Business Head, Sony Entertainment Television, said, “KBC’c core promise of ‘Koi bhi insaan chota nahin hota’ and the magnetic pull of the legendary Mr Bachchan makes KBC the most popular show on Indian television. We are delighted with the performance of KBC. These numbers show that we have yet again touched a chord with our viewers. The impressive opening numbers for KBC is an emphatic endorsement of our promise of delivering wholesome family entertainment has worked across the length and breadth of the country.”

Also read:

And KBC does it again… at least in its debut week

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking