Top Story

e4m_logo.png

Home >> Media - TV >> Article

KBC - 5 opens strong at 5.24 TVR in 6 metros

20-August-2011
Font Size   16
KBC - 5 opens strong at 5.24 TVR in 6 metros

The opening episode of ‘Kaun Banega Crorepati Season 5’ on Sony Entertainment Television has delivered a TVR of 5.24, as per TAM Media Research data for Week 34, 2011 in HSM 6 metros for CS 4+ TG. The opening numbers for Season 4 stood at 6.2 TVR in the Hindi speaking markets for the C&S4+ TG.

In the second episode of KBC – 5, the TVR slipped to 4 TVR. The numbers from the rest of the market are awaited, which will be out next Wednesday/ Thursday.

Amitabh Bachchan continues as host of KBC in its latest season. However, the show’s timing has been brought forward to 8.30 pm instead of the previous seasons’ 9 pm slot, besides the duration of the show has been increased from one hour to one and a half hours.

In a release issued, Sneha Rajani, Senior EVP and Business Head, Sony Entertainment Television, said, “KBC’c core promise of ‘Koi bhi insaan chota nahin hota’ and the magnetic pull of the legendary Mr Bachchan makes KBC the most popular show on Indian television. We are delighted with the performance of KBC. These numbers show that we have yet again touched a chord with our viewers. The impressive opening numbers for KBC is an emphatic endorsement of our promise of delivering wholesome family entertainment has worked across the length and breadth of the country.”

Also read:

And KBC does it again… at least in its debut week

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.