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KBC–SRK Week 4: Good news from the Valentine’s Day special

26-February-2007
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KBC–SRK Week 4: Good news from the Valentine’s Day special

While week three had some concern for KBC-SRK with TAM Media Research throwing ratings between the 7 to 8 TRPs mark in the C&S 4+ in the Hindi speaking markets, week four has some good news with ratings back in the 8 to 10 TRPs mark.

For the record, the launch week fared between 10 to 12 for the show, 12 being the opening TRP, the second week was in the 8 to 10 region and media experts offered that even in that, KBC-SRK was still within the expectations bracket. However, week three raised some concern with data slipping some more,

Now with the numbers of week four, planners and STAR has a few reasons to cheer. Looking at numbers, on February 12, the rating was 8.03, February 13 was 8.38, February 14 that was a two-hour Valentine Day special was a rating of 9.89 and February 15 threw a rating of 8.04.

Media experts like Maxus’ Ajit Varghese and MindShare Fulcrum’s Amol Dighe did foresee a certain drop in numbers in the coming week and that specials would do the trick. The balance that Dighe spoke about with such spikes was seen in week four.

KBC-SRK in terms of ratings is still on the fence, a digit higher would make it a hit and a digit lower would mean some more addition to the problems that STAR India is facing. As of right now, the show still is dependent on the cards that SRK and STAR India still have.

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