Top Story


Home >> Media - TV >> Article

KBC–SRK Week 4: Good news from the Valentine’s Day special

Font Size   16
KBC–SRK Week 4: Good news from the Valentine’s Day special

While week three had some concern for KBC-SRK with TAM Media Research throwing ratings between the 7 to 8 TRPs mark in the C&S 4+ in the Hindi speaking markets, week four has some good news with ratings back in the 8 to 10 TRPs mark.

For the record, the launch week fared between 10 to 12 for the show, 12 being the opening TRP, the second week was in the 8 to 10 region and media experts offered that even in that, KBC-SRK was still within the expectations bracket. However, week three raised some concern with data slipping some more,

Now with the numbers of week four, planners and STAR has a few reasons to cheer. Looking at numbers, on February 12, the rating was 8.03, February 13 was 8.38, February 14 that was a two-hour Valentine Day special was a rating of 9.89 and February 15 threw a rating of 8.04.

Media experts like Maxus’ Ajit Varghese and MindShare Fulcrum’s Amol Dighe did foresee a certain drop in numbers in the coming week and that specials would do the trick. The balance that Dighe spoke about with such spikes was seen in week four.

KBC-SRK in terms of ratings is still on the fence, a digit higher would make it a hit and a digit lower would mean some more addition to the problems that STAR India is facing. As of right now, the show still is dependent on the cards that SRK and STAR India still have.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business