Times Television Network (TTN) has appointed Kaushik Ghosh as Business Head, ET Now and Times Now. Based out of Mumbai, Ghosh will lead and drive the revenue and brand initiatives for the two news channels in their respective categories. He will have a P&L responsibility for the two channels, interacting closely with the editorial, distribution, branded content and other functions. Ghosh will be reporting into Avinash Kaul, Chief Executive Officer, ET Now, Times Now and Zoom.
Commenting on Ghosh’s appointment, Avinash Kaul said, “Kaushik’s significant and diverse experience across multiple formats of media and different genres, coupled with his experience in non-media industries, will work as a catalyst to our aggressive growth efforts. His expertise across brand management, marketing, sales and revenue management will add significant value to our business. With his addition to the already robust team, I am confident that we will be able to achieve a new benchmark for ET Now and Times Now in this growth phase.”
Ghosh joins the network with experience spanning over 18 years in sales, marketing and regulatory across various industries. Prior to joining Times Television Network, he was associated with STAR India as Cluster Head, Ad Sales, for their regional channels – Star Pravah, Star Jalsha and Jalsha Movies. Previously, he has worked with ENIL (Radio Mirchi), where his last assignment was as EVP and National Sales Head. He has worked with HCL Frontline and Asian Paints prior to ENIL.
On his new role, Ghosh said, “With the current dynamism in the broadcast industry environment, I’m looking forward to a challenging and rewarding assignment.”
Our typical marketing budget is usually 10 per cent of the topline spend