Kannada GEC Kasturi TV has reported advertising revenues close to Rs 12 crore in it very first year of operations. The channel claims this to be the highest revenues clocked through advertising sales for any regional Indian channel in the country till date. Kasturi TV credits its consultant, Aj Impact Media Pvt Ltd, for its revenue performance.
Aj Impact is a Bangalore-based company, fully owned and headed by Ajay Kumar Ramanuja and his team of senior media professionals – Sanjay Jariwal and Rasool Ali – along with a host of other SMEs. It also has an office in Hyderabad.
Mark Balaajee, CEO, Kasthuri Media Pvt Ltd, said, “Our team performed as planned, and a big thanks to Aj Impact Media for making this happen.”
Speaking to exchange4media, Ajay Ramanuja, MD, Aj Impact Media, said, “Kasturi as a standalone channel has earned a lot of credibility for itself. With a channel share of just 4 per cent, we have been able to plan and actualise our strategies well. A mixed strategy of fixed rate, ROA, CPRP, etc., along with the team’s years of media experience have been the reasons for this success.”