Kasthuri TV, GEC in Karnataka was taken over by ‘Whitehorse Network (WHN)’ in November 2014 has been undergoing an extensive revamp ever since.
The channel’s new logo was aired on the 22nd of March 2015 as a part of its ‘New Shows, New Look, New Positioning’, strategy. The reason behind the logo change is to enhance the look and feel of the channel while keeping its target audience in mind. The new logo has been designed with the intent of captivating its audience specially women and the youth.
WHN’s CEO, P Kailasam says, “We are giving the channel a new look and apart from the new programming line-up we are also working towards changing the look of the channel. Hence, to begin with, we are now going to launch the New Channel Logo on the auspicious occasion of Ugadi Festival”.
“It is a pivotal time for Kasthuri TV. The new shows that were launched earlier this year increased the channel’s standing among clients and agencies alike. The channel’s aggressive revamp strategy is setting the business up for great long-term success in the Kannada GEC space.” added Alok Rakshit, Business Head – Regional Channels, Aidem Ventures Pvt. Limited.
Apart from this Kasthuri TV has lined up 4 new shows to be launched by mid-April this year. Out of the 4 shows, 2 will be in the fiction category and 2 in the non-fiction category. Of the two fiction shows, one is a Woman-centric daily which focuses on the beautiful relationship between a man and his daughter. The other, also being a daily soap, is a love story that goes through various tests and trials and still stands strong. On the other hand, out of the 2 non-fiction shows, one will solely focus on children’s entertainment and the other will be for adults. Kasthuri TV is also in the process of giving a completely new look to its cookery show Kitchen Kamaal.
Earlier this year, the channel launched 7 new shows, both, in fiction and non-fiction categories. WHN has been spearheading the way forward for the channel with ‘New Shows’, ‘New Look’ and ‘New Positioning’. A lot of changes have already taken place and many more are going to be unveiled in the near future.