Kasthuri TV, the first Kannada family entertainment and news TV channel promoted by a Kannadiga, went on air today, September 26. A truly homegrown channel in terms of vision and mission, Kasthuri is the youngest channel to be off the block, said an official communiqué. Anitha Kumaraswamy, wife of Karnataka Chief Minister Kumaraswamy, spearheads Kasthuri in the capacity of Chairperson and Managing Director.
”Conceived and put together to be the Kannadigara's very own channel reflecting the fables, mores and culture of various regions of the state, Kasthuri will be the arena where the Kannadiga who's who from celluloid, small screen and theatre will all be at their very best,’’ said Mark Balaajee, COO, Kasthuri TV.
Nagabharana, Nagthalli Chandrasekhar, Vaisali Kaasaravalli, TN Sitaram, Ramesh Aravind, Guru Kiran, Sandeep Chowta and the likes will all play key roles to ensure that the Kannadiga viewers get to see the best on Kasthuri TV. Endowed with strong ground distribution network through Amogh Broadband services, the entire state of Karnataka will have access to Kasthuri TV, right from the day one and in the prime band. The channel will be telecast from INSAT 4A and will be digital from end-to-end. With state-of-the-art technology in the form of teleport, related logistics, DSNG/OB vans, etc., Kasthuri TV aims to be a modern and fully provided for TV channel.
News on the channel will be purveyed by a strong team of journalists, well networked across the state and other critical centres like New Delhi. “Some of the best minds with successful track runs are now working round-the-clock to make Kasthuri TV a dream come true for every Kannadiga home in the state and elsewhere. Kasthuri's objective is not only to be the No. 1 channel among all Kannada channels, but to also expand the category of Kannada viewers to a healthy 75 per cent from the existing 50 per cent,” stated a company press release.