Top Story


Home >> Media - TV >> Article

Karnataka’s first home-grown channel Kasthuri TV goes on air

Font Size   16
Karnataka’s first home-grown channel Kasthuri TV goes on air

Kasthuri TV, the first Kannada family entertainment and news TV channel promoted by a Kannadiga, went on air today, September 26. A truly homegrown channel in terms of vision and mission, Kasthuri is the youngest channel to be off the block, said an official communiqué. Anitha Kumaraswamy, wife of Karnataka Chief Minister Kumaraswamy, spearheads Kasthuri in the capacity of Chairperson and Managing Director.

”Conceived and put together to be the Kannadigara's very own channel reflecting the fables, mores and culture of various regions of the state, Kasthuri will be the arena where the Kannadiga who's who from celluloid, small screen and theatre will all be at their very best,’’ said Mark Balaajee, COO, Kasthuri TV.

Nagabharana, Nagthalli Chandrasekhar, Vaisali Kaasaravalli, TN Sitaram, Ramesh Aravind, Guru Kiran, Sandeep Chowta and the likes will all play key roles to ensure that the Kannadiga viewers get to see the best on Kasthuri TV. Endowed with strong ground distribution network through Amogh Broadband services, the entire state of Karnataka will have access to Kasthuri TV, right from the day one and in the prime band. The channel will be telecast from INSAT 4A and will be digital from end-to-end. With state-of-the-art technology in the form of teleport, related logistics, DSNG/OB vans, etc., Kasthuri TV aims to be a modern and fully provided for TV channel.

News on the channel will be purveyed by a strong team of journalists, well networked across the state and other critical centres like New Delhi. “Some of the best minds with successful track runs are now working round-the-clock to make Kasthuri TV a dream come true for every Kannadiga home in the state and elsewhere. Kasthuri's objective is not only to be the No. 1 channel among all Kannada channels, but to also expand the category of Kannada viewers to a healthy 75 per cent from the existing 50 per cent,” stated a company press release.


The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by