Karbonn Mobiles has signed up as the title sponsor of Champions League Twenty20, due to be held in South Africa later this year. Karbonn Mobiles signed the deal yesterday with ESPN STAR Sports.
As part of this deal, Karbonn Mobiles will have rights to on-ground title sponsorship with all its entitlements. The tournament will now be called Karbonn Champions League Twenty20.
Commenting on this partnership, Pradeep Jain, Managing Director, Karbonn Mobiles said, “Karbonn Mobiles is extremely proud to be associated as the title sponsor of Champions League Twenty20 and reiterates its commitment to cricket with this brand association. Cricket is one game which is considered as a religion in India and our association with it has helped in breaking the clutter and creating right visibility amongst our target audience.”
“We intent to leverage this opportunity by utilising a 360-degree communication mix with focus on TV, print, digital and press,” he further added.
The fourth edition of the Champions League Twenty20 will feature a total of 14 teams and 29 matches across four venues – Centurion, Johannesburg, Durban and Cape Town.
Aloke Malik, Managing Director, ESPN Software India said, “We are delighted to have Karbonn Mobiles come on board as the title sponsor of Champions League T20. I am very confident that this association will deliver a lot of value to Karbonn Mobiles.”
“Champions League Twenty20 in just three editions has established itself as a marquee cricket property. This year, teams from as many as eight cricket playing countries will feature in the tournament. From the subcontinent alone, we will see six teams in action. Besides the four IPL teams, for the very first time, we will have representation from Pakistan which will generate further interest in this block buster property,” added Malik.