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Kalakka Povadhu Yaaru 2: Vijay TV ties up with Sify iWay for auditions; Series to debut on July 21

Kalakka Povadhu Yaaru 2: Vijay TV ties up with Sify iWay for auditions; Series to debut on July 21

Author | exchange4media Chennai Bureau | Tuesday, Jun 13,2006 6:33 AM

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Kalakka Povadhu Yaaru 2: Vijay TV ties up with Sify iWay for auditions; Series to debut on July 21

Hutch Kalakka Povadhu Yaaru, the Tamil version of The Great Indian Laughter Challenge, is all set for its second season from July 21, 2006. In its bid to increase the number of people for the auditions and take the audition venues closer to audiences, the channel has tied up with Sify iWay cafes.

Aspiring participants can now audition for the show at any of the 450 Sify iWay outlets across Tamil Nadu and Bangalore. The channel feels that the recognition of the first edition of the show will help in the popularity of its second edition.

Ravinath Menon, GM, Vijay TV, said that the success of the first edition had reinforced the faith in ‘good humour’ as the most preferred genre in family audience. KPY 2, he believes, will make the base even broader by entertaining talent from interior parts of the state as well as from abroad.

He said, “I’m sure Kalakka Povadhu Yaaru 2 will have the full advantage of its highly successful predecessor and attract huge interest levels across the state even in the call for entry phase. Now that everyone knows what’s expected from them in a show like Kalakka Povadhu Yaaru and what will be the rewards and benefits of recognition, we expect considerable entries as all one needs to do is walk into a Sify iWay and the rest would be taken care of. Kalakka Povadhu Yaaru I was a surprise. What started off as a small scale comic talent hunt had suddenly became a wild fire. The show has become the most successful non-fiction show of last year.”

The show that had a huge fan following all over Tamil Nadu, now had talent coming in from Malaysia, Singapore, as well as states like Kerala and Maharashtra, the channel said in a statement.

“KPY-2 auditions in tie-up with Sify is a clear message for everyone to move with the times and to enjoy the comforts of technical advances. By making more than 450 Sify centres as the audition venues, we bypassed the hassles and discomforts of thousands of people gathering in limited venues and waiting for hours to get their auditions done. This also helps to accommodate huge volumes of talent we expect on a show like KPY,” added Menon.

The shortlisting of the performances will be done by film and television personalities, along with a team of jury members. The dates of audition are from June 14 to 27, 2006. Sify has also appointed representatives at the Sify iWay outlets to help people who are not computer savvy.

The popularity of the show is enhanced by the performers’ craving to star in films. Among others, the winner of Hutch Kalakka Povadhu Yaaru (Part I), Kovai Guna, is now acting in films directed by noted film directors Vikraman and Vincent Selva. Vijay TV has also roped in some of the participants of the first part of the talent hunt in one of its upcoming shows.

The judges from the first episode remain unchanged, and the show is scheduled for a July 21 launch.

Tags: e4m

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