Top Story


Home >> Media - TV >> Article

Kalaignar TV Network’s music channel Isaiaruvi goes on air

Font Size   16
Kalaignar TV Network’s music channel Isaiaruvi goes on air

Five months after launching its general entertainment channel Kalaignar TV, Kalaignar TV Network officially launched its 24-hour music channel, Isaiaruvi, on February 22, 2008.

The DMK-backed television network has entered into an understanding with Social Media India Ltd (SMIL), an emerging media and communications conglomerate, wherein the latter would monetise and position Isaiaruvi as a media platform for advertisers across India through its soon-to-be launched online media exchange.

With innovative content, slick packaging, and strong distribution and reach, Isaiaruvi is expected to compete with other music channels like Jaya Max, Raj Musix and the established players in the genre like Sun Music.

Commenting on the launch, Sharad Kumar, Director and Head, Kalaignar TV, said, “With unique packaging, innovative content and our strong understanding of the South Indian television market, Isaiaruvi would emerge as the leading music channel in Tamil Nadu and I am proud of our association with SMIL, which will definitely reach multiple milestones in the long-run.”

Speaking about the tie-up with Isaiaruvi, Vishnu Induri, MD, SMIL, said, “SMIL’s flagship online affiliate network has already emerged as India’s leading online advertising platform with over 600 leading websites. We are widening our spectrum of media platforms and have entered the television space through Isaiaruvi. It gives us immense pride and pleasure to be associated with the prestigious Kalaignar TV Network, which has already established itself as the leading TV network in the South Indian market.”

With TAM throwing in some good numbers during the dry run, Isaiaruvi is expected to emerge as tough competition to Sun Music, the music channel from Sun Network.

Also read:

Kalaignar TV launches test run of its music channel Isai Aruvi


We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers