Continuing with its aggressive growth plans, Kalaignar TV is all set to launch two more channels – Isai Aruvi, a music channel, followed by a yet-to-be-named news channel. The test run of Isai Aurvi began on January 20, 2008, while the commercial launch is expected soon. Isai Aruvi will be fully dedicated to music and music-related programmes catering to viewers from all walks of life.
Kalaignar TV, which made waves even before its launch, seems to have lived up to the high decibel launch. With increased viewership and high penetration, Kalaignar TV is now on an overdrive mode with aggressive plans to ramp up its content and further expand its presence not only in Tamil Nadu, but also across the country.
With the forthcoming music channel and news channel, going forward the competition will only get fiercer for Kalaignar TV. Isai Aruvi is expected to compete with Sun Network’s Sun Music, Jaya TV Network’s Jaya Max, and soon-to-be-launched Raj Television Network’s Raj Musix.
Kalaignar TV to launch music channel within 45 days; news channel planned by Jan 2008