The Tamil Music Awards aired on Isai Aruvi, the music channel from Kalaignar TV, has garnered high TRP scores for the channel. The even was telecast on the channel over the weekend.
According to TAM data for week 40, the event has delivered for Isai Aruvi a channel share of 22.97 per cent in the youth TG 15-24, while in C&S 4+ it has delivered 14.35 per cent, and 16.87 per cent in Female 15+ ABC (Source: TAM rating, Week 40, Chennai market), leaving the competitors far behind in the time slot.
The figures are similar in the entire Tamil Nadu market, where the event has delivered 17.35 per cent in the youth TG 15-24, 14.35 per cent in the C&S 4+, and 16.87 per cent in the TG Female 15+ ABC (Source TAM rating, Week 40, Tamil Nadu market).
Sujit Kumar, Director, Social Media, the marketing consultant for Isai Aruvi, said, “The music award is dedicated to Tamil music industry, and has been developed as key property of the channel. The event has become the ‘Grammy’ of Tamil music and the rating goes to prove that content is king.”