Malayalam Communications Ltd, owner of two popular Malayalam satellite TV channels, Kairali TV and People TV, will be launching another channel early next year. The new channel, christened Youth TV, would air a mix of content targeting the youth, revealed John Brittas, Managing Director, Malayalam Communications.
Brittas further said that the new channel would be a 24-hour channel. “There are thousands of youngsters in Kerala who have got good writing, acting and various other skills. But only a small amount of their talents are reflected in the media. Youth TV would strive to bring to the fore the dynamism and capabilities of Kerala’s youngsters which were hitherto untapped.”
According to sources, the channel would also air music and film-based programmes, besides lifestyle, fashion and night out shows.
Kairali TV, headquartered at Thiruvananthapuram, claims to be the first public limited channel in the world to be started with money collected from the common man. It has more than 2 lakh shareholders. The uniqueness of the channel, promoted by the CPI-M party, is that it aims to divert the attention of Malayalee viewers from the usual soap operas that other Malayalam channels offer. Popular actor Mammootty is the chairman of the channel.
People TV, which was launched in August 2005, is a 24-hour news and current affairs channel, while Kairali TV has international reach spanning from Australia to Europe and is available in the entire GCC countries, including Kuwait. The channel is also available in the UAE and Qatar through state-owned television networks like E-Vision and QCV, apart from thousands of individual home dish antennae.