After recruiting Balaji hand Rajesh Pavithran and other senior talent, K Sera Sera Productions reveals a bevy of interesting projects, such as Darna Mana Hain, NDA, Kashish, Bold and Beautiful wives, Dulhan and a reality based arbitration show ( yet to be christened) for Sony.
Says Kacon Sethi, CEO, K Sera Sera, “The movies to television revenue ratio works out to be 90:10, which the company plans to improve to 60:40 without cutting down on films. We also handle the distribution of 60% of the films made by K Sera Sera. The company has got a systematic procedure for evaluation of projects, which is completely documented and Ernst & Young has had much to do in that arena. Pavithran and I work as a team…while I look at the creative side and examine how we can make our shows differentiated and clutter-free; he looks at the business part of things (valuation of projects, investment, returns etc.) The agenda before us is- How do we remain a profitable venture whilst we still remain unconventional in our efforts?”
Sethi shares with exchange4media some of the key projects that K Sera Sera has taken one. She asserts, “The most exciting one is a reality show that we are producing for Sony.
The format revolves around a legal dispute, which can solved via arbitration and it involves around real life depiction of events as and when things unfold. Until the time, the case goes to court…the depiction revolves around real life faces but when it comes to proceedings within the court, it evolves into a docu-drama format. We do not expect this show to gear all that much in TRP’s, but it does carry Sony’s positioning to the next level. The challenges with carving out with this kind of a show is that it should adequately represent all of the north and the west, it should reflect urban centric problems which can be solved via arbitration and it should allow participants to be open about their issues.”
Moving on to the other shows, Sethi states, “Darna Mana Hain is a take-off from the film and gives due emphasis to the chill factor. What you have is 26 episodes of sheer horror, with an unpredictable twist in the end. The series is being directed by Ram Gopal Verma, and it would bring a renowned film maker like him on to the small screen. The show is currently in the pitch stage…and a deal ought to be signed soon. Meanwhile Bold N Beautiful Wives is an inside story of the film industry, and the controversies that lie within. Dulhan on the other hand, is a family drama about a new bride, and the marital issues that come as a package deal.”
She goes on, “Kashish meanwhile, which is being produced for Zee TV is a story about adultery, and how a woman deals with it. The concept is not a new one, but it is a story, which is told differently. Another interesting concept is NDA which spins off a story about the National Defence academy and the lives of the jawans and their respective families.”
As a product house, how does K Sera Sera differ from the rest of the banter? Sethi believes, “The line between Number 1 and Number 2 (at least in the production arena) is extremely thin and we could fit in anywhere between the two. The agenda before us is to customize our offerings as per the channel that we deal with, and not get typecast under any particular genre. Yet we do not want to spread ourselves so thin that we are doing a bit of everything. Our aim is to leverage differentiated and unexplored concepts and make tons of money while we are at it. That’s how we differ from the competition. Not everything is passé at K Sera Sera, we have certain fixed objectives in mind and we prefer to work in a certain way.”
On the film side, K Sera Sera has four mega films up its sleeve, which includes My Wife’s Murder, James, Darna Zaroori Hai and Sarkar. All of these are due for a release this year. In addition, the production house has bagged the exclusive distribution rights of Sanjay Leela Bhansali’s Black due for a release towards February 4th 2005.