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K S Sarma is new president of IBF

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K S Sarma is new president of IBF

exchange4media news service

Prasar Bharati’s CEO K S Sarma has been chosen the new president of Indian Broadcasting Foundation, at its board meeting held in Delhi yesterday.

The meeting was attended by Sandeep Goyal of Zee TV, Peter Mukherjea of Star TV, Deepak Shourie of Discovery, Anshuman Mishra of Turner broadcasting, Ronnie Screwala of UTV, Mahesh Prasad of Sahara TV, Markand Adhikari of SABTV and I Venkat of Eenadu.

Sarma replaces Anil Baijal, the former Prasar Bharati CEO and additional secretary in the Ministry of Information and Broadcasting. The IBF board meeting was held to discuss several important issues like the new unified Television Rating System formed after the merger of TAM and INTAM, Conditional Access System and IBF role in WTO negotiations.

A decision was taken form a committee headed by Sahara TV president Mahesh Prasad to chalk out IBF''s role in WTO negotiations. It was also in the agenda of the meeting to select the new president of IBF.

One major issue that figured at the IBF meeting was related to default in payment made by the Advertising agencies to the broadcasters. IBF is learned to be taking a tough stand on the issue, which may eventually lead to ban on the defaulting agencies.

Meanwhile in the backdrop of this development IBF and AAAI are meeting in Mumbai, today to thrash out the vexed issue.


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