Top Story


Home >> Media - TV >> Article

Junior Super Singer all set to replace Jodi No. 1 on Vijay TV

Font Size   16
Junior Super Singer all set to replace Jodi No. 1 on Vijay TV

Super Singer is back on Vijay TV, and this time it’s for the little ones. Junior Super Singer, which provides a platform for children in the age group of six to 14 to showcase their singing talent, is touted to replace the channel’s successful reality component ‘Jodi No 1’. The show, which had its first episode on February 24, will be aired every Friday and Saturday at 8 pm.

After an extensive audition at Trichy, Coimbatore and Chennai, the channel has zeroed it on 45 children. These children would be put to test for their singing talents in many rounds varying from classical, semi-classical, light, folk, etc. through group and individual performances. After 13 weeks of screening, one child will be declared as the winner of Airtel Super Singer Junior. The winner will be awarded with a purse of Rs 5 lakh.

The viewers would play an important role in deciding the winner as the show reaches its final phase. Airtel subscribers would get a unique opportunity to decide which among the rejected candidates should deserve a second chance and thus get the wild card. They will also decide the winner of the wild card round and get the child into the finals.

Eminent singers Usha Uthup and Chitra would form the jury panel. The channel is expecting active participation from both parents and children. Radio Mirchi is the official radio partner for the event, while Malai Malar is the print partner. The channel plans to promote the show extensively in order to gain maximum mileage from it. Besides the on-air-promos, the channel would also put up hoardings at premium locations.

Vijay TV General Manager Ravinath Menon said, “Junior Super Singer is going to be another big-ticket show. It is definitely more appealing to a wider audience, as parents are equally involved in the process from start to finish. Our expertise in the format with ‘Super Singer 1’ will ensure that the show has all the elements to be a complete family entertainer.”

“We would be tapping every possible medium to promote the show,” said Vijay TV Associate Creative Director Pradeep Milroy Peter.

Meanwhile, Mahesh Thampi, who is the COO, Mobile Services, Chennai and Tamil Nadu, Bharti Airtel Ltd, said, “Airtel has consistently been introducing innovative services for the customers. The Junior Super Singer contest is one more such initiative and represents a once in a lifetime opportunity for budding singers in Tamil Nadu. We expect this new initiative to be an instant hit with the Airtel customers.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...