Johnson County War, a series based on the novel by well known American Novelist Larry McMurtry, an epic retelling of the story of independent ranchers, held together by the persistence of one stubborn homesteading family, trying to survive the wily cattle business, will premiere on Hallmark Channel across Asia.
To promote the series premiering on Hallmark Channel (US) on August 24th, The NASDAQ Stock Market welcomed Crown Media, Hallmark Channel and Burt Reynolds to the Market Open.
On the morning of August 19th, Tom Berenger and Burt Reynolds took part in a cattle drive through Times Square to promote Johnson County War starring Tom Berenger, Luke Perry.
In another development Hallmark Channel also announced signing with Telewest Broadband - securing maximum platform distribution on Channel 190.
A press statement released by the company confirmed Hallmark Channel signing a carriage agreement with Telewest Broadband - securing its place across all major digital platforms.
The long-term carriage deal means an additional 500,000 viewers will be able to see Hallmark as part of Telewest Broadband's "essential plus" package. The combined channels will now reach over 7m digital subscribers.
Hallmark will launch on Telewest Broadband on Monday 2 September 2002 with its popular mix of "Drama, Romance & Adventure" on Channel 190 - uniquely Hallmark is already carried on Channel 190 on both ntl:home and Sky Digital.
Jeff Henry, Hallmark Channel (UK) Chief Executive, said: "The completion of this agreement with Telewest Broadband means we've reached our goal of maximum distribution.
"The fact that we're now carried across all digital platforms is a testament to the strength of our channel over the past two years and we're very much looking forward to a constructive partnership with Telewest Broadband."
David Hobday, sales and marketing director, Telewest Broadband commented: "This is great news for our customers who can now watch the best mix of family-friendly entertainment from Hallmark. The channel provides compelling programming that complements our existing channel line-up and further enhances our customer's experience of digital TV."