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Jodi No 1 rakes in the numbers for Vijay TV

07-November-2006
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Jodi No 1 rakes in the numbers for Vijay TV

‘Jodi No 1’, the Tamil version of the successful reality show ‘Nach Baliye’, is climbing up the rating charts. The studio performance of the show aired on October 28 fetched Vijay TV a TVR of 13 (CS ABC 15+F; 8 pm to 9.30 pm, according to TAM data), positioning the show as one of the most favoured shows on Tamil television.

The ratings have climbed steadily over the weeks as the competition became stiffer. The channel’s shares read 14.9, 20.3, 20.8, 26.9 in Tamil Nadu for weeks 40, 41, 42 and 43, respectively. (CS ABC 15+F; 8 pm to 9 pm; Saturday). The other channels’ shares for the above TG and time band read 1.4, 2.8, 12, and 4.9 on Jaya TV; while Raj TV clocked 1.7, 0.3, 0.2, and 1.3 in Tamil Nadu, TAM sources stated.

The property round episode of ‘Jodi No 1’ that concluded on November 4 saw the four couple being eliminated, which left two real and two reel life couples (Vijay Adiraj and Rachna; Raghav and Preetha; Pooja and Prem; Deepak and Tharika) in the fray. Among these four pairs, two would reach the finals and all other eliminated couples will come back in the wild card round, of which one couple will gain entry to the finals.

Ravinath Menon, General Manager, Vijay TV, said, “The fever has just started. The show is hugely popular across the state, which is a clear indication of the changing preferences in TV viewing. We anticipate a substantial increase in share on the wild card episode and the finals.”

He further said, “‘Jodi No.1’ is a clear driver. It also helped us drive viewer’s attention to other weekend formats like ‘Koffee with Anu’ and ‘Hutch Kallaka Ppvadhu Yaaru – 2’ while functioning as a launch pad for the four new shows we launched on October 30. Vijay TV, which is for providing differentiated content, has yet again proving its supremacy through ‘Jodi No 1’.”

Vijay TV strengthened its weekday primetime viewing with the launch of a slew of new programmes recently. The channel is now available in Singapore and Japan and talks are on to take it to Malaysia and the Middle East.

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