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JIKNH makes interesting début; Kodak clicks

25-March-2002
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JIKNH makes interesting début; Kodak clicks

The show opened with Aziz Mirza, noted bollywood director, patting a coy Shahrukh. Then several celebrities and friends including, Juhi Chawla, Barry John, the theatre guru, Shahrukh’s father-in-law, a team of school friends called ‘C gang’ and even favorite panwallah, shared their private moments with the public. Host Farukh Shiekh, with his wit and jabs, managed to pace the show well. Audience would have learnt a few bizarre things. Like this one shared by his childhood friend. Shahrukh, early in his acting career, moved to Mumbai only to sleep on Mumbai Central station and pavements and then exclaim, “I’ll rule this city, one day!”

With programme environment like a family reunion, one of the advertisers Kodak found perfect sync for its trademark innovation - ‘Kodak Moment.’ On interesting ‘photo ops’, the screen froze, a few photo earmarks appeared and then ‘clicked’ like a camera with a super – Kodak Moments. A perfect way to achieve salience and build unique media property! The show had considerable advertising support. Coke and LG were the Presenting Sponsors and Kodak, Bajaj, Nakshtra Diamonds, Britannia and Shalimar were co sponsors.

And the ongoing Cola wars featured here too. Not just as advertising, but in the programme itself. One of the guests mentioned Shahrukh asking for Coke as a teenager, only to have Shahrukh plead “No… No… say Pepsi, Pepsi please!”

Interesting! We wait for the audience’s verdict.

Coming Soon…. Right Here!

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