Jupiter Entertainment Venture (JEV) plans to launch its 24-hour Kannada general entertainment channel Suvarna on June 17, 2007. With the tagline ‘24-Carat manoranjane’, Suvarna aims to be a family entertainment channel. The programming will see a mix of dailies, game shows, talk shows, movies, movie-based shows, news and current affairs.
The next on JEV’s radar is a Tamil channel, which the group plans to launch in the next six to eight months, followed by regional channels in Telugu and Marathi. JEV, the entertainment arm of Rajeev Chandrasekhar’s Jupiter Capital, is building two brands in the entertainment space -- Indigo and Asianet.
Suvarna will have over 80 percent of programming produced in-house. With game shows and talk shows in the schedule, Suvarna will also telecast historical story ‘Sangolli Rayanna’ every week from Monday to Thursday on primetime. The channel will have five news bulletins every day, while movies will be telecast between Friday and Sunday. Suvarna is broadcast on wide beam covering the region between Australia and Europe.
Shyam Sunder, Chief Creative Officer, Suvarna, said, “Suvarna is packed with the most comprehensive entertainment basket for the complete family. Our prime time programmes will be far superior in comparison to those existing in the Kannada television space.”
On the launch, K Madhavan, Managing Director, JEV, said, “Suvarna is the answer to quality Kannada television. Suvarna is the perfect gift for Suvarna Karnataka.”
With this, action is heating up in the JEV stable. Of the other two brands from JEV, Radio Indigo is a music station in Bangalore, which will soon launch in Panaji, Goa. Asianet is a bouquet of satellite-based regional television channels.