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Jeena Isi ka...makes a good opening; Do ratings indicate good times ahead?

03-April-2002
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Jeena Isi ka...makes a good opening; Do ratings indicate good times ahead?

The first cut looks good, let’s hope the complete story is as good. After almost 8 months of trying to make the new look channel / programming strategy work, Zee finally decided it was time to bring in something else. And who better than the King of Bollywood Shah Rukh Khan himself to help them. It seems that the strategy has worked at least for the time being. If the general response to the programme was good after the first 2 episodes, the numbers too tell a similar story. The ratings are up, audience has liked the show and Zee finally seems to have something to cheer about. What’s more the channel is also planning to fast forward the storyline of its other popular property Amaanat, ala Kyuunki.., by 20 years.

Lets look at a few numbers. TAM data for the past few weeks below shows ratings for Zee during the 9-10 pm band on Fridays. TG: 15-44 / Females/C&S Homes, Hindi Speaking markets.

Zee managed ratings close to 2% all through Week 9 to 11 during the time band. This was on the back of the two shows Choti maa.and Kohi Apan sa. Rivals Star and Sony dominated the time band completely with Star managing average TVRs of around 11% and Sony close behind with 7%.

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