Top Story

e4m_logo.png

Home >> Media - TV >> Article

Jaya TV to start second 24-hour channel shortly

21-February-2005
Font Size   16
Share
Jaya TV to start second 24-hour channel shortly

Tamil entertainment channel Jaya TV, will soon have a sibling. The channel would be news-based, offering infotainment content and news bulletins round the clock, according to Murali Raaman, Vice-President, Programmes & Operations, Jaya TV. The programming content will include district round-ups, weekly national and international news shows.

K P Sunil, who currently heads Jaya TV's news division, will be the in-charge of the new channel. He said, "It will be a news channel, having infotainment, talk shows, chat shows, panels and more."

The channel is currently engaged in finalising the content format for the new channel and would reduce the number of news bulletins on Jaya TV from seven to three. While the channel planned to have eight hours of news and 16 hours of other programming everyday, Sunil added that there would be flexibility on the hours of news programming and that in case of special occasions like elections and emergencies, they would shift to a 24-hour news format with continuous updates.

Jaya TV will set up bureaus for the new channel in the four metros, Bangalore, and Hyderabad. "We will be hiring people across the country. We are also taking people on stringership even in some cases to be present in every state capital," said Sunil.

Asked whether the channel would be launched before the next assembly elections, Murali Raaman said, "We will be announcing the launch dates shortly. It should be very soon." He added that the new channel would attempt to cater to all age groups, breaking away from the current trend of only a certain segment watching news channels. The only other Tamil channel offering news is Sun News from the Sun stable.

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India