Top Story


Home >> Media - TV >> Article

Jaya TV to foray into news and music genre, to launch two new channels

Font Size   16
Jaya TV to foray into news and music genre, to launch two new channels

Tamil entertainment channel Jaya TV will be launching a 24-hour news and infotainment channel, Jaya Plus, shortly. The channel would be offering news and news based programmes round the clock. Jaya TV would be also launching a 24-hour music channel, Jaya Max, around the same time, revealed Murali Raaman, Vice-president, Programmes and Operations, Jaya TV. The channel has already begun the test run.

With the launch of Jaya Plus, the news bulletins on Jaya TV will come down from the present eight bulletins to three. The new channel will give priority to local and regional news. The programming content will include district round-ups, news about Tamil Nadu, as well as national and international news shows.

Besides news, the channel will also have talk shows, panel discussions and a lot of infotainment programmes. Jaya TV has already set up bureaus for the new channel in the four metros, Bangalore and Hyderabad.

Jaya Plus would attempt to cater to all segments, breaking away from the current trend of only a certain group of audience, said K P Sunil, In-charge, Jaya Plus, and current Vice-president, News, Jaya TV.

The only other Tamil channel offering news is Sun News from the Sun TV Group.

Also see:

Jaya TV to start second 24-hour channel shortly


Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016