Top Story


Home >> Media - TV >> Article

Jaya TV to foray into news and music genre, to launch two new channels

Font Size   16
Jaya TV to foray into news and music genre, to launch two new channels

Tamil entertainment channel Jaya TV will be launching a 24-hour news and infotainment channel, Jaya Plus, shortly. The channel would be offering news and news based programmes round the clock. Jaya TV would be also launching a 24-hour music channel, Jaya Max, around the same time, revealed Murali Raaman, Vice-president, Programmes and Operations, Jaya TV. The channel has already begun the test run.

With the launch of Jaya Plus, the news bulletins on Jaya TV will come down from the present eight bulletins to three. The new channel will give priority to local and regional news. The programming content will include district round-ups, news about Tamil Nadu, as well as national and international news shows.

Besides news, the channel will also have talk shows, panel discussions and a lot of infotainment programmes. Jaya TV has already set up bureaus for the new channel in the four metros, Bangalore and Hyderabad.

Jaya Plus would attempt to cater to all segments, breaking away from the current trend of only a certain group of audience, said K P Sunil, In-charge, Jaya Plus, and current Vice-president, News, Jaya TV.

The only other Tamil channel offering news is Sun News from the Sun TV Group.

Also see:

Jaya TV to start second 24-hour channel shortly


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO