Pehla — Premium Asian Entertainment Television has brought in Jaya TV to its bouquet for the Tamil expatriates in the Middle East. The Pehla platform has more than 50 channels broadcasting Asian entertainment.
Jaya TV was launched for the Tamil speaking diaspora across the globe and is now available to all Pehla subscribers. The channel offers serials like ‘Sahana’, which has been highly popular and also airs hit movies.
Commenting on the new addition to the Pehla offering, Vinod D’Mello, Executive Vice President, Network Development and Marketing of ADD, said, “With the launch of Jaya TV on the platform we are closer to our goal of providing entertainment for the Asian communities in the Middle East. Our subscribers can expect many more initiatives in the future.”
Murali Raman, Vice President-Programmes and Operations, Jaya TV, said, “Apart from the regular daily soaps, Jaya TV fulfils the needs of viewers across the globe by providing innovative programmes in different genres like art and culture, Women-centric shows, kids shows, among others.”