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Jaya TV gears up to launch country’s first 3D television serial, ‘Mayavi’

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Jaya TV gears up to launch country’s first 3D television serial, ‘Mayavi’

Tamil satellite channel Jaya TV is all set to launch ‘Mayavi’, touted as India’s 3D television serial. The serial hits the airwaves from September 23, 2006. Though the channel expects to attract a wide cross section of viewers, the serial is targeted at youngsters.

partly Sci-Fi and partly action oriented spy thriller. The story of the serial would be based on the character Iron hand Mayavi.

V Murali Raaman, Vice-President, Programmes and Operations, Jaya TV, said, “We expect the programme to attract a wide variety of audience. People in their 20s and 30s would also like it as it would be like reading a racy spy thriller novel. Women will also be attracted towards the serial as the story revolves around the problems faced by women in their day-to-day lives.”

“There is also scope for visual grandeur that would cut across viewers of all age groups. And the lead character Mayavi would be in the line of great comic hero’s like Superman, Batman, Spiderman, etc.,” Raaman further said.

He was confident that ‘Mayavi’, a sci-fi-cum-action oriented spy thriller, would be a welcome relief from the tear jerker soaps aired by other Tamil channels.

Jaya TV has already appointed distributors across the state to distribute the 3D spectacles required to view the serial. The special spectacles have been priced at Rs 6.50 each. The channel has also roped in actors like Sibi, Jayam Ravi, S J Surya, Bharath and Jeeva to promote the serial.


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