Top Story


Home >> Media - TV >> Article

Jaya TV gears up for debut of 3D serial, ‘Mayavi’, in January 2006

Font Size   16
Jaya TV gears up for debut of 3D serial, ‘Mayavi’, in January 2006

Indian television’s first 3D serial will go on air on Jaya TV from January 2006. ‘Mayavi’ will be the first of the two serials commissioned to GV Films by Jaya TV to go on air, and will air on weekends. It is expected to have a run of 52 episodes. ‘Paramapadham’, the second show in the format, will start airing soon after.

“All I can share at this point is that there is an element of fantasy in both the shows, and we expect that it will attract both kids and adults. The concepts are universal and there is a novelty value added to it in the form of the 3D format,” said V Murali Raaman, VP – Programmes and Operations, Jaya TV.

‘Mayavi’, the story of a young adventurer, and ‘Paramapadam’, a thriller fantasy, won’t seem too different when viewed with the naked eye. Special glasses would be provided, said Jaya TV, without divulging the distribution mechanism. It is also not known if the glasses will be made available free of cost to viewers, even initially.

“We are sure that the special viewing glasses will reach almost every C&S household in Tamil Nadu. There is a possibility of the glass being branded, and we are working on the distribution,” added Murali Raaman.

Ilavarasan is directing ‘Mayavi’, while ‘Paramapadam’ (which is the name of the traditional Tamil version of Snakes and Ladders) will have Ramesh directing it. ‘Mayavi’ might be extended to more days of the week, the channel spokesperson said.

Jaya TV admits to having received queries on the possibility of advertising in the 3D format, but further details were not divulged. Earlier this year, Tamil weekly ‘Ananda Vikatan’ had tried out the 3D format in print, and had carried an ad of soft drink brand 7Up in the said format.

With the glasses on, one sees bullets zooming in from the screen, and arms pointed in the direction of the viewer seemingly reaching out to the viewer in a play of the 3D concept. Starting January, the channel is hoping that the innovation will reach out and grab the audience, and keep them there.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking