Top Story


Home >> Media - TV >> Article

Jaya TV gears up for debut of 3D serial, ‘Mayavi’, in January 2006

Font Size   16
Jaya TV gears up for debut of 3D serial, ‘Mayavi’, in January 2006

Indian television’s first 3D serial will go on air on Jaya TV from January 2006. ‘Mayavi’ will be the first of the two serials commissioned to GV Films by Jaya TV to go on air, and will air on weekends. It is expected to have a run of 52 episodes. ‘Paramapadham’, the second show in the format, will start airing soon after.

“All I can share at this point is that there is an element of fantasy in both the shows, and we expect that it will attract both kids and adults. The concepts are universal and there is a novelty value added to it in the form of the 3D format,” said V Murali Raaman, VP – Programmes and Operations, Jaya TV.

‘Mayavi’, the story of a young adventurer, and ‘Paramapadam’, a thriller fantasy, won’t seem too different when viewed with the naked eye. Special glasses would be provided, said Jaya TV, without divulging the distribution mechanism. It is also not known if the glasses will be made available free of cost to viewers, even initially.

“We are sure that the special viewing glasses will reach almost every C&S household in Tamil Nadu. There is a possibility of the glass being branded, and we are working on the distribution,” added Murali Raaman.

Ilavarasan is directing ‘Mayavi’, while ‘Paramapadam’ (which is the name of the traditional Tamil version of Snakes and Ladders) will have Ramesh directing it. ‘Mayavi’ might be extended to more days of the week, the channel spokesperson said.

Jaya TV admits to having received queries on the possibility of advertising in the 3D format, but further details were not divulged. Earlier this year, Tamil weekly ‘Ananda Vikatan’ had tried out the 3D format in print, and had carried an ad of soft drink brand 7Up in the said format.

With the glasses on, one sees bullets zooming in from the screen, and arms pointed in the direction of the viewer seemingly reaching out to the viewer in a play of the 3D concept. Starting January, the channel is hoping that the innovation will reach out and grab the audience, and keep them there.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business