Jaya TV’s popular game show ‘Jackpot’ is on the verge of completing 300 episodes. The game show has been a runaway success since its inception and has been running non-stop for six years.
Sponsored by Arokya Milk and produced by Tellyzoom, ‘Jackpot’ had won the RAPA Award in 2005 for being the best game show in a regional language. Inspired by Zee TV’s ‘Family Fortunes’, ‘Jackpot’ is still going strong even as the original lasted for only a year. The game show is anchored by popular Tamil actress Khushboo and is Jaya TV’s highest rated programme. The channel sees it as one of the most enduring knowledge-based game shows on air, which offers wholesome family infotainment.
Anchor Khushboo, too, has a hand in making ‘Jackpot’ popular with her much talked about attires in the show, her sprightly disposition and inimitable style. K Balaswaminathan, VP-Marketing, Jaya TV, attributes the show’s success to unique elements such as appeal, treatment as well as the show’s presenter.
He pointed out that the programme did not include any niche element, as a result of which it appealed to a heterogeneous group of audience. “However, the channel has made a conscious effort to keep the show women-oriented and maintain the label of a knowledge-based programme,” he maintained.
According to Balaswaminathan, “Both conceptual and cosmetic changes had been key factors in maintaining the freshness of the show and breaking the monotony of such a long running programme, spanning over six years. Khushboo’s presentation has acted as an added attraction for the programme ever since its inception, which also kept the adrenaline flowing.”
He insisted that the show’s “interactive and participatory format has given it immense coverage. The rating figures for the show don’t project the fact that ‘Jackpot’ is a complete success story. It definitely deserves better figures.”