Top Story

e4m_logo.png

Home >> Media - TV >> Article

Jawhar Sircar critiques the current state of journalism in print, TV

03-February-2015
Font Size   16
Share
Jawhar Sircar critiques the current state of journalism in print, TV

Prasar Bharati Chief Executive Officer (CEO) Jawhar Sircar spoke on profitability in news business, in-depth journalism and the impact of digitisation at exchange4media’s NewsNext 2015 conference.

Sircar said volatility, uncertainty, complexity and ambiguity or ‘VUCA’ would lead the world in the 21st century. “There is no set path in the TV industry and the primary reason for VUCA is TRP,” he said.

He compared TRP with a carnivorous animal. Sircar said, “This animal blackmails everyone. At present, it is monopolising in India, but this monopoly will end shortly. Soon, we will get a more transparent industry lead body.”

He added that the game of television rating points (TRP) was becoming controversial with each passing year.

Sircar also took a dig at in-depth journalism in print and television media. He pointed out how non-researched content was being carried by both the print and TV industry. He also talked about the digitisation of news, saying that now-a-days readers looked for a story on web.

The public service broadcaster CEO pointed out that English news channels were getting innovative and doing well. However, he added that the sector enjoyed only 1-2 per cent of the country’s total viewership. Fifty-two per cent of the country belongs to LC1 and the audience are not English news viewers. He said, “India is heading towards regional news to connect with people. Concentrate on a language that you like and are fluent in.”

Talking about profits, he said there were only two-three channels that were breaking even. There are 405 registered news and current affairs channels. He said all channels could earn profits and same thing was happening with newspapers. He added, “The question of profitability arises because we don’t have the right model.”

Sircar also talked about the 24x7 news production in media. He said, “If you will make every story breaking news, there will be no non-breaking news. I would rather say there is contest between ticker and twitter, both are fighting it out.”

Talking about digitisation, Sircar said, “The first phase of digitisation took a lot of time and it didn’t perform well. Now, it has started and we are seeing DTH. The analogue is still there and I can’t understand why a country like India can’t make its own set-top boxes.”

 

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India