Bangla movie channel Jalsha Movies clocked 154 GRPs in its opening week, which was higher than the combined ratings of ETV Bangla (80 GRP) and Zee Bangla Cinema (65 GRP).
The channel was launched on December 16, 2012 with the world television premier of the movie ‘Awara’, which recorded 5.3 TVR.
Jalsha Movies has also helped STAR India strengthen its foothold in West Bengal. The network now has a firm hold on both No. 1 and No. 3 slots in the Bengali television market with Star Jalsha and Jalsha Movies.
Commenting on this occasion, Kevin Vaz, President and General Manager, Star Jalsha and President – Ad Sales, STAR India said, “Jalsha Movies is now the preferred destination for the best of Bengali movie entertainment. The channel is already setting new benchmarks and is redefining the pleasure of watching movies for our audiences within a week of its launch. This is a stepping stone for us and we hope to further live up to the expectations by offering a never before entertainment experience to our viewers.”