Top Story


Home >> Media - TV >> Article

Jalsha Movies clocks 154 GRPs in its opening week

Font Size   16
Jalsha Movies clocks 154 GRPs in its opening week

Bangla movie channel Jalsha Movies clocked 154 GRPs in its opening week, which was higher than the combined ratings of ETV Bangla (80 GRP) and Zee Bangla Cinema (65 GRP).

The channel was launched on December 16, 2012 with the world television premier of the movie ‘Awara’, which recorded 5.3 TVR.

Jalsha Movies has also helped STAR India strengthen its foothold in West Bengal. The network now has a firm hold on both No. 1 and No. 3 slots in the Bengali television market with Star Jalsha and Jalsha Movies.

Commenting on this occasion, Kevin Vaz, President and General Manager, Star Jalsha and President – Ad Sales, STAR India said, “Jalsha Movies is now the preferred destination for the best of Bengali movie entertainment. The channel is already setting new benchmarks and is redefining the pleasure of watching movies for our audiences within a week of its launch. This is a stepping stone for us and we hope to further live up to the expectations by offering a never before entertainment experience to our viewers.”

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.