Jagran TV Pvt. Ltd. has been granted the uplinking licence by the Ministry of Information & Broadcasting to broadcast its news channel. Rather than naming the channel on the lines of ‘Jagran,’ the group has decided to name it ‘Channel 7’ as both the products have different identities and different brand properties.
Channel 7 will be a premium 24-hour free-to-air channel in Hindi and is gearing up for the launch in March 2005. The channel is being distributed by Jagran TV itself and will be beamed from INSAT II E.
“The foundation idea of this channel is innovation and the dire need to be different. As a step in that direction, we decided to go along with the name Channel 7,” said Siddhartha Gupta, Director, Jagran TV.
Channel 7 aims to reach out to viewers through innovative, non-fiction, participative, informative and entertaining programmes. The emphasis will be to interpret news as it impacts audiences presented in a format, which is both novel and contemporary in its approach and treatment.
“Tele-viewers are gradually moving towards appointment-viewing, rather than the random sampling, as was the initial case with news channels. Beyond news, we will have superior and innovative content, which is in accordance to our exhaustive research on viewer expectations. Channel 7 will not only interpret the headlines, but go beyond news to inform, educate and entertain its viewers. The channel aims to occupy a top three slot in the first year and gradually move towards the number one slot,” said Sanjay Gupta, Editor & CEO, Jagran Group.
Headquartered in Film City, Noida, the channel will begin with a 25-bureau network across the country, equipped with a strong technical and editorial team under Arup Ghosh, Director-News. In addition, Channel 7 is equipped with the top newsroom and newsgathering technology, available to broadcasters today.