Jagran Prakashan Ltd has launched the eighth edition of I-next in Patna on May 27. The ninth edition of I-next is slated to hit Ranchi newsstands in the third week of June. The bilingual compact daily is already present in Uttar Pradesh and Uttarakhand.
Commenting on the new editions, Shailesh Gupta, Director, Jagran Prakashan Ltd, said, “Like most of the mini-metros of India, Patna and Ranchi are also experiencing a major change and a feel-good factor, thanks to the developmental activities in this part of the world. There is a new found confidence and urge among people to live the good life with players like MS Dhoni being so successful at the highest level. All this further fuels the urge to spend more, thus catalysing the economic activities. So, the time is ripe for publishing a daily like I-next, which caters to the segment that is youthful in their approach towards life and is ready to experiment – be it news, lifestyle, trends, fashion, housing or food.”
Alok Sanwal, Project Head and Editor, I-next, said, “The overwhelming success of I-next in Uttar Pradesh and Uttarakhand encouraged us to widen the horizon and foray into these markets. This will also enable us to offer a bouquet of targeted upmarket young readers across the four states of Uttar Pradesh, Uttarakhand, Bihar and Jharkhand to the advertisers.”
As in the case of the other editions, the Patna and Ranchi editions, too, would offer a mix of news and features packaged in a contemporary look and feel with an international appeal.