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iTV Network launches 'Connecting Dots...' campaign

iTV Network launches 'Connecting Dots...' campaign

Author | Dhaleta Surender Kumar & Noor Fathima Warsia | Tuesday, Mar 17,2015 8:19 AM

iTV Network launches 'Connecting Dots...' campaign

iTV Network, the fastest growing news network launches a mega brand campaign for the first time since its inception covering all its media brands namely NewsX, India News (National and its four regional channels) and its two print publications-The Sunday Guardian and AajSamaj. Starting March 16th, Monday iTV Network will also reveal a fresh look.

Themed as ‘Connecting Dots…’, this new brand campaign will replicate the channel’s vision and editorial ethos. Every dot has a story. They are often the links to the bigger patterns of the universe and life. But these are often so tiny that we miss it literally and metaphorically. iTV Network will find the invisible and connect them with what is known and discover what is still a possibility.

Speaking on the launch of this campaign, Kartikeya Sharma, Managing Director, iTV Network, said, “This is the first time we are launching a brand campaign for the entire network since its inception. This will take the network’s philosophy to the next level.”

Savvy Dilip, Group CMO, iTV Network, said, “We are confident that this new look of the network complemented by this brand campaign will be highly appreciated and bring in a breath of fresh air to the brand. This campaign will be supported by a robust 360 degree marketing campaign.”

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