ITV Network has announced the appointment of Sanjay Dua as Chief Executive Officer, NewsX and Chief Revenue Officer, ITV Network. Dua, an industry veteran with exhaustive market experience, brings with him formidable credentials and a wealth of knowledge. He will report to R K Arora - Group CEO, ITV Network.
In his new role, Dua’s responsibilities will include providing strategic direction, creating new opportunities in the market, paving the roadmap for the overall businesses of NewsX, while also being responsible for Revenue Management and pursuing innovative revenue models for ITV Network as part of the Network’s growth strategy.
Dua has been part of many successful launches like CNN-IBN, IBN7, IBN-Lokmat, and HISTORY-TV18 at Network18, where he was CEO - Network18 News Media and managed the advertising sales of CNBC-TV18, CNBC-Awaaz, CNN-IBN, IBN7 and IBN-Lokmat and HISTORY TV18. His distinguished career includes stints at Walt Disney and Bennett, Coleman & Company, ESPN, Sahara and Hallmark. Before joining Network18, Sanjay was the National Sales Head for Zee News Network.
“Sanjay is a seasoned and trusted leader who consistently delivers results. He is uniquely qualified to drive strategic monetization and product prioritization”, said Kartikeya Sharma, MD, ITV Network. “Sanjay’s profound experience of working with clients has provided him with a keen understanding of the challenges and opportunities in the current media environment. Sanjay has the vision, tenacity and integrity to ensure that ITV Network will quickly become India’s most profitable and largest TV news network.”
Welcoming Dua on board, Group CEO R K Arora said, “Having someone of Sanjay’s caliber leading our monetization effort is well-timed for the company and will directly benefit our advertisers and clients. With his outstanding track record, result-oriented approach and deep understanding of the advertising ecosystem, the future is looking robust and exciting for us.”
Dua, welcoming his new challenge said, “I am delighted to join the ITV Network as it moves into the next exciting phase of development. I have watched ITV Network’s impressive strides through innovative programming and in building a unique content network that is clearly unmatched in the marketplace. The company is in a perfect position to dramatically expand in the market and I’m thrilled to take on this role and be a part of the ITV Network team.”
Dua is a management graduate from Lucknow University and holds a management degree from Mudra Institute of Communications, Ahmedabad (MICA).