Top Story

e4m_logo.png

Home >> Media - TV >> Article

ITV Network appoints MSLGROUP as its PR agency

01-December-2014
Font Size   16
Share
ITV Network appoints MSLGROUP as its PR agency

ITV Network has appointed MSLGROUP as its PR agency to handle the PR mandate for the entire network. ITV Network is going through an expansion phase and aims to emerge as the biggest independent news network in the country. The Network employs more than 2000 people across 25 bureaus and offices in India. With a reach of 91 million viewers & readers across the country the umbrella brand has two national news channels- News X and India News, four regional news channels- India News (Haryana, MP & Chhattisgarh, UP & Uttarakhand and Rajasthan), two newspapers Sunday Guardian and Aaj Samaj and various digital assets to its portfolio.

Savvy Dilip, Group CMO, ITV Network, said, “We were looking for an agency with expertise in the media segment and found MSLGROUP to be the most effective and credible one. I am hopeful MSLGroup will add value to our brand and help us create brand salience. We are optimistic that this association will further boost the aggressive growth track we are set to follow.”

Jaideep Shergill, ‎Chief Executive Officer, MSLGROUP India said, “The industry is evolving and clients are looking for strategic and integrated communications that will differentiate them in the marketplace. We are pleased to partner with ITV Network and look forward to take this association to a whole new level with our expertise and media knowledge.”
 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.