ITV Network has appointed MSLGROUP as its PR agency to handle the PR mandate for the entire network. ITV Network is going through an expansion phase and aims to emerge as the biggest independent news network in the country. The Network employs more than 2000 people across 25 bureaus and offices in India. With a reach of 91 million viewers & readers across the country the umbrella brand has two national news channels- News X and India News, four regional news channels- India News (Haryana, MP & Chhattisgarh, UP & Uttarakhand and Rajasthan), two newspapers Sunday Guardian and Aaj Samaj and various digital assets to its portfolio.
Savvy Dilip, Group CMO, ITV Network, said, “We were looking for an agency with expertise in the media segment and found MSLGROUP to be the most effective and credible one. I am hopeful MSLGroup will add value to our brand and help us create brand salience. We are optimistic that this association will further boost the aggressive growth track we are set to follow.”
Jaideep Shergill, Chief Executive Officer, MSLGROUP India said, “The industry is evolving and clients are looking for strategic and integrated communications that will differentiate them in the marketplace. We are pleased to partner with ITV Network and look forward to take this association to a whole new level with our expertise and media knowledge.”
Our typical marketing budget is usually 10 per cent of the topline spend