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ITF will be catalyst for int'l learning: Punit Goenka

17-August-2012
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ITF will be catalyst for int'l learning: Punit Goenka

IBF (Indian Broadcasting Foundation), which is the governing body for broadcasters in India, announced an important step for the Indian broadcast fraternity with the launch of the country’s first ever television festival – Indian TV Fest.

Indian TV Fest 2012 or ITF 2012 is scheduled to be held at Baga Grounds, Goa on November 2 and 3. exchange4media Group is the exclusive industry partner for the event.

Commenting on the unique aspect of the initiative, Punit Goenka, MD and CEO, Zee Entertainment Enterprises Limited (ZEEL) said that the earlier events used to focus on different aspects of media and not just on television. The differentiator in this case would be that it is a complete television festival.

“There would be incredible take-away for broadcasters in terms of international learning,” shared Goenka. He explained that broadcasters will get an opportunity to understand how television has evolved in more mature markets. It would also provide them the opportunity to interact and meet other stakeholders and understand their perspective of the television industry.

From an ITF point of view, Goenka remarked that it would be a great initiative for the broadcasting industry. It is for the first time that everyone from the industry will be in one space for the celebration of television.

In a committed effort to bring in fresh ideas and young minds, all delegates below the age of 25 years can avail a complementary delegate pass. Encouraging the importance of youth participation, Goenka stated, “We want more and more people to come, mingle, share ideas, talk and brainstorm on how to take this industry forward. We want to dispel all the negative thoughts about the television industry and discuss how the industry could progress.”

Elaborating on the outlay required for the initiative, Goenka said that the event will be quite expensive and in the region of Rs 5 crore. He stated, “We have internal source of sponsorships as well as our partners. The process had begun and the feedback is positive. As and when we sign sponsors, we will announce them. In context to the publicity campaign, it will be a multi-campaign and would be broadcast on all our television networks.”

Goenka concluded by stating that they are approaching people who are right partners. Advertisers would also be approached at some point of time. “We would like all our partners to attend. It would be an opportunity for vendors, suppliers, our teams, etc. to come together under one roof,” he added.

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