Top Story


Home >> Media - TV >> Article

ITF rescheduled: Courtesy revised DAS deadline

Font Size   16
ITF rescheduled: Courtesy revised DAS deadline

In view of completion of the first phase of digitisation across metros, Indian Broadcasting Foundation (IBF) has decided to reschedule the dates for the Indian TV Fest ’12 (ITF 2012).
It was earlier scheduled to be held in Goa between November 2 and 3, 2012.

Digitisation of cable TV is the next step forward for the Indian TV industry. Measures have been taken that no further delays happen in the implementation with the Ministry of Information and Broadcasting and the broadcast industry taking keen interest in the same. IBF, the sole governing body for broadcasters in India, has decided to channelise its focus and all its might towards ensuring a successful roll-out of digitisation.

Announcing the rescheduling, Uday Shankar, IBF President and STAR India CEO said, “We, at IBF, are committed towards the successful implementation of digitisation. At this stage, our priority is to ensure that we put in all the industry might behind digitisation so that it is successfully completed by the sunset date of November 1, 2012. We understand the importance of this date for the television broadcasting industry; hence IBF has deferred ITF to a new date.”

“I would also like to add that from the time we announced Indian TV Fest’12, we have received encouraging support from industry peers, sponsors, media and delegates who have registered with us. This overwhelming response is an indication to the enthusiasm and interest for the festival. ITF has been rescheduled to a later date and will be conducted as planned,” he added.

The rescheduled dates for the festival will be announced shortly.

While the industry is bracing itself to usher in an all new era, many members of the broadcasting industry, its allied industry and the Ministry of Information and Broadcasting (MIB) are likely to be busy with last minute execution and operational details. IBF received many requests to reschedule the dates of the festival. Being a representative body of the industry, IBF has decided to take the decision that is going to be appreciated by all beneficiaries.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...