Top Story

e4m_logo.png

Home >> Media - TV >> Article

ITF 2012: Exchange ideas, meet industry leaders & more

03-August-2012
Font Size   16
Share
ITF 2012: Exchange ideas, meet industry leaders & more

The IBF (Indian Broadcasting Foundation), the governing body for broadcasters in India, announced the launch of the country’s first ever television festival – Indian TV Fest.

Indian TV Fest 2012 or ITF 2012 is scheduled to be held at the Baga Grounds, Goa on November 2 and 3. exchange4media Group is the exclusive industry partner for the event.

Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India shared the details of the event in terms of what it is expected to cover, the format, distribution, etc.

“We have put together a fantastic line-up of speakers with some amazing experiences nationally as well as internationally. The event would provide the opportunity of one-on-one interactions for many,” said Tata.

The event would also provide a platform to interact with regulators, who are an integral part of the industry. The event would focus on all genres of television such as music, kids, sports, lifestyle, news, etc. making it a one big happy family in November.

The key speakers for the event include leaders such as Andy Bird, Chairman, Walt Disney International; Hugh Johnson, Head Commercial Marketing and Research, Channel 4; James Murdoch, Deputy COO, Chairman and CEO, International News Corporation; Subhash Chandra, Chairman, ZEE and Essel Group; Michael Lynton, CEO, Sony Corporation of America; and Sadhguru Jaggi Vasudev, Founder, Isha Foundation.

ITF 2012 would also have events, recreational activities, software and hardware technology bazaar, service pavilions, lounges for private meetings and performances by artists.

Tata also gave an insight into the layout of the venue which would include stalls, branding opportunities, meeting rooms, etc. The event would facilitate exchange of ideas, services, technology, collaboration options and interactions in the marketplace.

To register, one needs to log on to indiantvfest.com. The first 200 delegates to register can avail of a 10 per cent discount. In a committed effort to bring in fresh ideas and young minds, all delegates below the age of 25 years can avail of a complementary delegate pass.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking