The Prime Time Awards, presented by Zee Enterprises Pvt. Ltd. and powered by Fox International Channels took place tonight at the ITC Grand Central in Mumbai and saw a tough fight for the Client of the Year as Vodafone that came in a close second with Tata Global Beverages edging past it in the overall tally. Vodafone India won a total of 6 metals which comprised of 1 Gold, 2 Silver and 3 Bronze metals. The Vodafone Music campaign in the telecom category won the Gold metal for the brand. Ronita Mitra, SVP, Brand & Consumer Insights, Vodafone India speaks on the efforts put into the TV ad campaigns and the getting recognition for it.
What are your thoughts on winning the awards at the Prime Time Awards?
It was very heartening to receive all those awards for the work that we had done at Vodafone. You always work hard to create the best possible work, the best possible outcome, the best possible impact for your brand and always trying to take your brand to the next level and it is always heartening when that work is getting recognized by the industry and jury that has comprised of eminent and experienced people. It is very nice to be appreciated and all the work we have done appreciated and recognized.
Comments on the first edition of the Prime Time Awards.
Firstly I am really happy that exchange4media has instituted the Prime Time Awards. A big congratulations to them for organizing the awards so well and such a professional manner, commanding so much credibility.
You can watch the video here