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It’s reality season on Amrita TV

It’s reality season on Amrita TV

Author | exchange4media Chennai Bureau | Thursday, Aug 21,2008 8:27 AM

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It’s reality season on Amrita TV

In the run-up to the forthcoming Onam season in Kerala, Amrita TV has beefed up its programme line-up with three reality shows – ‘Great India Race’, ‘Junior Genius’, and ‘Super Star Junior-2’.

Termed as an ‘actuality show’, ‘Great India Race’ has the contestants in the real world facing ‘actual’ realities. The show went on air on August 18 and airs during the prime time band of 8.30 pm, Monday to Friday. Seven pair-partner teams are competing against each other as they travel and race from Kanyakumari to Kashmir, based on cryptic clues. Besides being a thrilling contest, ‘Great India Race’ will also attempt to capture the socio-cultural diversity of India through the format of an actuality show. Eight camera teams of Amrita TV will track the trials, tribulations, emotions and grit of the contestants against the backdrop of India’s landscape.

‘Junior Genius’ is an edutainment reality show targeted at 12-14 year olds to discover the perfect all-rounder. Following a curtain raiser episode on August 16, the show is aired during weekends on Saturday and Sunday at 8 pm. Thirty children in the 12-14 age group are competing in the talent hunt show, which is claimed to be a blend of education and entertainment. It will assess scholastic skills and also be test of endurance in the outdoors. Despite being a reality show, contestants will be evaluated not just on individual performances, but also on their capacity to work in teams to achieve shared goals.

The second season of ‘Super Star Junior’ will continue to discover the best all-round singing star in the 10-15 age group. The show began telecasting on August 18 and is aired Monday to Friday at 8 pm. A band of 15 potential music stars are taking part in the show. Selected after auditions held across Kerala, the group comprises nine girls and six boys. The channel attempts to woo audience with new sets, fresh format and a new set of judges for the success of second the season of the show. The jury panel comprises young musicians like Vijay Yesudas, Karthik, M.Jayachandran, and Manjari.

Commenting on the launch of a bouquet of reality shows, Sushil Kumar, Global Head, Marketing and Communication, Amrita TV, said, “This is perhaps the first time that an Indian TV channel is attempting a pan-Indian actuality show from Kanyakumari to Leh, where there are no sets, no rehearsals, no retakes, and where the contestants are exposed to the great outdoors of India experiencing socio-cultural and geographical diversity and at the same time competing for honours. In ‘Junior Genius’, Amrita TV has created a format in line with contemporary times where top-notch achievers need not be academically brilliant. There is no public voting and the evaluation is a combination of Grades and points. ‘Super Star Junior’ being a show for kids, a conscious effort has been made to bring about a celebration spirit rather than a melodrama element in the elimination process.”

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