Stakeholders of IPTV and the I&B Ministry discussed the future policies of IPTV services before the guidelines are implemented within a maximum time frame of a month as declared by the Ministry. In the inaugural session of the Round Table discussion at the IPTV India Forum saw recommendations being made regarding uniformity in pricing and regulation of content as compared to other platforms.
Sujata Dev, MD, CEO, Time Broadband Services Pvt Ltd, and VP, IPTV India Forum, said that IPTV was the same digital content in IP format and reached homes through different platforms. Its uniqueness is that the two basic ends that of consumer and content remain the same. “If there is a law to govern content broadcast, there is no need for another set of laws for the same content in a different format and available at different platforms. IPTV would bring in video-on-demand (VoD), user-generated content (UGC) and many other value added services like gaming,” she noted.
D P S Seth, President, IPTV India Forum, spoke about the implementation of mobile TV and said that the Government must come forward and identify which bands and sub-bands should be allocated for mobile TV out of the available range of 585 MHz to 806 MHz frequency and also to set specific dates for the auction for spectrum bands. “This would enable consumers to get content related to 2010 Commonwealth Games on their mobile devices. This would also help provide more interactivity and scope for value added services. This would be a good proposition from a consumer and business point of view,” Seth added.
Asha Swarup, Secretary, Ministry of I&B, said that she would consider the recommendations made during the discussion while finalising the IPTV services guidelines. She also requested the stakeholders to provide suggestions to the Ministry or the Telecom Regulatory Authority of India (TRAI) on the IPTV Policy.