Top Story


Home >> Media - TV >> Article

IPL4: 6-Metro analysis – higher viewership in digital households

Font Size   16
IPL4: 6-Metro analysis – higher viewership in digital households

TAM Sports data for Indian Premier League (IPL) Season 4, released on April 13, 2011, shows that the inaugural match between Chennai Super Kings and Kolkata Knight Riders has rated 7.77 TVR in the 6-Metros market for CS4+. The second and third matches of IPL4 registered ratings of 2.54 (Deccan Chargers vs. Rajasthan Royal) and 5.17 (Kochi Tuskers Kerala vs. Royal Challengers Bangalore) – both matches were played on April 9, 2011.

Meanwhile, in Digital households of 6-Metros for TG CS4+, IPL matches have recorded greater numbers than the Cable & Satellites households. As per the data, the first match of IPL Season 4 has received ratings of 9.42. And the second match of IPL4 (DC vs. RR) witnessed 4.14 TVR, while KTK vs. RCB face-off garnered 6.57 TVR.

A comparison with previous IPL seasons
If we compare the ratings of the inaugural match of IPL4, it can easily be deciphered that the latest season of IPL has begun with better ratings as compared to the last two seasons of the League.

However, the first match of IPL 2008 season (KKR vs. RCB) remains the most watched inaugural match till now with a rating of 8.21. Moving ahead, in 2009, the first match of the IPL had registered a rating of 5.55, which is the lowest rating any IPL inaugural match has seen till now. In 2010, the rating for the inaugural match between KKR and DC had gone up to 6.95 TVR.

According to the TAM Sports data, in 2008, the first three matches of the first season of the League had witnessed average ratings of 6.25. However, as was the case in the previous two seasons of IPL, the average rating of 5 for the first three matches has continued in 2011 too (with slight ups and downs in decimal digits). While in 2009, the first three matches were rated 5.37 (average), in 2010, this average was 5.77. Continuing with the same trends, in 2011, too, the first three matches of the season got average ratings of 5.16.




Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO