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IPL3 finale secures highest TVR of 10.5 pc

06-May-2010
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IPL3 finale secures highest TVR of 10.5 pc

Despite all the controversies surrounding it, IPL3 has a lot of reasons to celebrate. In its third season, the grand finale of IPL, played on Sunday, April 25, 2010, has delivered double digit TVR of 10.5 per cent and a reach of 49 million. The finals were played between Mumbai Indians and Chennai Super Kings, with the latter taking home the IPL3 title.

The 10.5 per cent TVR is the highest as compared to the IPL final matches of the previous two years. The finals of IPL2 had secured a TVR of 9.3 per cent and a reach of 43 million. The finals of the inaugural IPL season had a TVR of 9.8 per cent and a reach of 36 million.

According to TAM sports for all India market, in the CS 4+ category, the average TVR of the 59 matches, that is, the matches from day one to the final match, was 4.6 per cent, which is more or less at par with the average TVR of IPL season one at 4.7 per cent, which by far remains the highest TVR. While IPL3 has not managed to surpass the ratings of IPL season one, it certainly narrowed down the lead. However, when it comes to cumulative reach for the 59 matches, IPL3 secured the highest reach at 143 million as compared to the previous two seasons. While IPL2 had received a cumulative reach of 122 million, IPL season one had received a cumulative reach of 102 million.

While IPL3 finals touched double digit TVR for the first time, the semi-finals also enjoyed good viewership. The first semi-final match played between Mumbai Indians and Royal Challengers Bangalore received a TVR of 7.4 per cent, while the semi-final between Chennai Super Kings and Deccan Chargers received a TVR of 5.8 per cent. The match between Mumbai Indians and RCB had a reach of 48 million, while CSK and Deccan Chargers had a reach of 44 million.

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