Top Story

e4m_logo.png

Home >> Media - TV >> Article

IPL2 ratings drop further, but planners say these are initial stages

14-May-2009
Font Size   16
Share
IPL2 ratings drop further, but planners say these are initial stages

The ratings for Season 2 of the Indian Premier League (IPL) have gone down further. According to TAM data, IPL2 ratings in the all India market, CS4+ years show a TVR of 3.78 for all the matches played from May 3 to May 9, 2009. The average television rating from April 26 to May 2, 2009 on the other hand was at 4.08 TVR.

However, there were some bright spots as well this week. The match played between Mumbai Indians and Royal Challengers Bangalore received a TVR of 5.19, which is the highest so far this week, followed by the match played between Deccan Chargers versus Mumbai Indians and Kolkata Knight Riders versus Delhi Daredevils received a TVR of 4.86 and 4.45 respectively.

Among the lowest TVRs this week are the matches played between Royal Challengers Bangalore and Rajasthan Royals, and Rajasthan Royals versus Kings XI Punjab, with TVRs of 2.06 and 2.61, respectively.

At a time when the tournament is moving towards the semi-finals and finals stage, the ratings should have seen a surge. Then why are the numbers sliding down?

Mona Jain, Head of Strategic Investments, India Media Exchange, observed, “IPL2 has worked well and the response that we have got is also very good. In fact, the GEC and news channel ratings, too, have been impacted during the game. However, I believe that had IPL2 been held in India it could have been even better.”

Rajneesh Chaturvedi, National Director, MEC Access, pointed out, “These are still the initial stages of the tournament. In fact, typically even last year the initial few days of the IPL saw the ratings take a dip. However, towards the end of the tournament – the semi-finals and finals – the ratings will shoot up again.”

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data:

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Newspapers’ total readership has grown by 40% and 11 crore new readers have been added, reveals the much awaited Indian Readership Survey (IRS), the world’s largest survey

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline

Globally, the e-sports gaming market is estimated to be over USD 500-600 million with over 2000 teams consistently participating in tournaments