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IPL2 ratings drop further, but planners say these are initial stages

14-May-2009
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IPL2 ratings drop further, but planners say these are initial stages

The ratings for Season 2 of the Indian Premier League (IPL) have gone down further. According to TAM data, IPL2 ratings in the all India market, CS4+ years show a TVR of 3.78 for all the matches played from May 3 to May 9, 2009. The average television rating from April 26 to May 2, 2009 on the other hand was at 4.08 TVR.

However, there were some bright spots as well this week. The match played between Mumbai Indians and Royal Challengers Bangalore received a TVR of 5.19, which is the highest so far this week, followed by the match played between Deccan Chargers versus Mumbai Indians and Kolkata Knight Riders versus Delhi Daredevils received a TVR of 4.86 and 4.45 respectively.

Among the lowest TVRs this week are the matches played between Royal Challengers Bangalore and Rajasthan Royals, and Rajasthan Royals versus Kings XI Punjab, with TVRs of 2.06 and 2.61, respectively.

At a time when the tournament is moving towards the semi-finals and finals stage, the ratings should have seen a surge. Then why are the numbers sliding down?

Mona Jain, Head of Strategic Investments, India Media Exchange, observed, “IPL2 has worked well and the response that we have got is also very good. In fact, the GEC and news channel ratings, too, have been impacted during the game. However, I believe that had IPL2 been held in India it could have been even better.”

Rajneesh Chaturvedi, National Director, MEC Access, pointed out, “These are still the initial stages of the tournament. In fact, typically even last year the initial few days of the IPL saw the ratings take a dip. However, towards the end of the tournament – the semi-finals and finals – the ratings will shoot up again.”

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