Cricket may be a gentleman’s game, but the second season of the Indian Premier League is not for the faint-hearted. IPL Commissioner Lalit Modi has startled many with the decisions that have been taken in context to the League. And with just 17 days to go, and no decision yet on either a venue or a telecast partner, it would be difficult for one to say that all is on track.
However, that is what Multi Screen Media has assured to the advertisers on the channel, and with Max airing IPL promos and carrying the DLF IPL logo, one would imagine that MSM is very optimistic on settling the telecast right decision with BCCI soon.
The Bombay High Court that had first heard the MSM and BCCI case on March 16, 2009, announced its decision a week later on March 23, 2009 in the favour of BCCI. The ruling essentially means that BCCI can award the IPL telecast rights to any channel it deems fit. However, MSM and BCCI had nearly resolved the matter in an out of court settlement on March 19, 2009. The deal couldn’t be clinched two days later when the BCCI raised objections to MSM’s clause on making the deal non-terminable.
Following the ruling on March 23, the BCCI left the decision with World Sports Group to close the deal with the telecast partner. MSM coughed up $1.6 billion for the new telecast rights deal. At present, IPL and MSM officials are not forthcoming with comments on what can be expected, but a source close to the situation divulged, “MSM has done everything that they were supposed to do, and they are still positive on retaining the IPL telecast rights.”
Another source said, “It also depends on which country the IPL finally takes place in – whether it is England or South Africa, and what are the complications that come with that.”
All involved have said that the decision on this would be taken by March 24, but given the way the IPL has gone so far, that is still a wait and watch.
More drama in IPL Season 2, now tournament to be held outside India
MSM & BCCI spat over IPL erupts again over ‘non-terminable’ clause
To give or not to give: The MSM-IPL saga
Earlier report: IPL rights kept oscillating between NDTV & Sony on March 18
Polls, telecast rights spat spell double trouble for IPL Season 2