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IPL partners with Colors to launch a series of entertainment shows

IPL partners with Colors to launch a series of entertainment shows

Author | exchange4media News Service | Saturday, Jan 23,2010 7:10 AM

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IPL partners with Colors to launch a series of entertainment shows

The Indian Premier League (IPL) and Hindi general entertainment channel (GEC) Colors have entered into a partnership to launch an entertainment series that would be based on IPL.

The cricketers of IPL would be seen on Colors through shows that would be in available in various formats such as IPL Award Night among others. There would also be an IPL edition of ‘Fear Factor-Khatron Ke Khiladi IPL Special’.

In a press statement, Rajesh Kamat, Group COO, Viacom18 and CEO, Colors, said, “This partnership is about coming together of two of the biggest entertainment brands in their respective domains, IPL and Colors. These are brands that have changed the landscape of cricket and entertainment respectively over the last two years. Cricket & Bollywood are India’s biggest passions. While, Colors always had Bollywood and glamour, now with cricket added, it cannot get any bigger.”

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