IPL 8 saw a 9% growth in brands in the fourth week in comparison to the previous week. Data from TAM Sports revealed that 81 brands advertised during the fourth week in comparison with 74 brands in week 3 of IPL.
Out of the 36 brand categories on IPL, e-commerce companies or internet service B2C & online shopping had the maximum share of 28%. This was followed by cellular phone services (10%), smart phones (9%), two wheelers (7%) and aerated soft drinks (7%). The top three categories contribute almost 50% of the ad volumes during the commercial break of IPL 8.
Among the brands Vodafone, which is the presenting sponsor on-air, still occupied No.1 spot with an 8% share of the commercial time. This was followed by Amazon, also the presenting sponsor on-air, with a 7% share. Paytm and Snapdeal come in next with a 5% share each and Intex Aqua Speed has a 4% share.
The data is from the period of April 8 – May 2, 2015 which from match 1 to match 34 on Sony SIX, Sony Max, Sony Kix, Sony Aath. The data only takes into account the live matches in which the commercial ads are shown during events like over change or fall of wickets, etc. It also excludes any program promotion ads, franchise ads, BCCI ads or official broadcaster ads.