Top Story


Home >> Media - TV >> Article

IPL 5 ends on a high; 8.92 TVR for final match

Font Size   16
IPL 5 ends on a high; 8.92 TVR for final match

After much debate on whether the IPL (Indian Premier League) is as relevant a property as it was in its previous years, the fifth season has once again established that IPL is still amongst the biggest television properties at present.

According to exchange4media analysis of data from TAM Sports for the C&S 4+ in the all India market, the fifth season of the tourney has averaged 3.45 TVR. In 2011, this number was at 3.51. The best season continues to be the first with an average rating of 4.81. In the second season, the average dropped to 4.17 TVR but picked in 2010 to be at 4.65 TVR.

The final match that took place between Chennai Super Kings (CSK) and Kolkata Knight Riders (KKR) on May 27, 2012 delivered a TV rating of 8.92. In comparison, the finale of 2011, which had CSK battling with Royal Challenge Bangalore (RCB), scored 6.44 TVR.

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’