Top Story


Home >> Media - TV >> Article

INX Network, Ideal Systems in pact for systems design and integration

Font Size   16
INX Network, Ideal Systems in pact for systems design and integration

INX Network has inked a deal with Ideal Systems under which the latter will provide systems design and integration services for news and playout facilities for INX’s channels. Through this deal, the Network plans to forge ahead and launch three more channels in India.

Vynsley Fernandes, Group Director - Network Operations, INX Network, said, “We have very high broadcasting standards. Ideal Systems was the only company in the Asia-Pacific region that could meet them to provide systems design and integration support to the news team. Their expertise will ensure that the highest level of production is delivered through the best quality broadcast that will set its own standards, provide the best viewing experience to our viewers and value to all our business associates.”

Commenting on its association with INX, Promod N Mathur, Managing Director, Ideal Systems India Pvt Ltd, said, “I would like to thank INX for their trust and confidence in us. Ideal looks forward to being associated with the grand plans of the INX Network in putting together a world-class technical facility. INX’s demanding and uncompromising standards of top quality are just the sort of challenge my team is looking forward to meeting.”

Ideal Broadcasting India Pvt Ltd (IBI) is the India arm of the global Ideal Systems, specialising in both satellite and terrestrial broadcasting in the Asia-Pacific region. Amongst others, IBI has worked with Zee TV (playout and automation), Times TV, India TV (News and PCR), Sahara Network (playout and PCR), CNBC (automation), Tata Sky DTH (facility), and Infosys (multi-media centre). It has also provided services and supplies to broadcasters like NDTV, Sun Network, Asianet and Doordarshan.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...