Top Story


Home >> Media - TV >> Article

INX Media to roll out 10 new channels by 2009-10

Font Size   16
INX Media to roll out 10 new channels by 2009-10

The nine-month old INX Network is gearing up for the next phase of launches. The media company, which currently operates three channels – 9X, NewsX, and 9XM – plans to roll out another Hindi general entertainment channel and a national music channel. This was confirmed by Indrani Mukerjea, Chairman, INX Media.

Replying to a question during a press meet in Chennai on September 12 to announce the launch of ‘Kahaani hamaaray Mahaabhaarat Ki’ on Raj TV recently, Mukerjea said that INX Media was also planning to roll out three regional GECs in Bengali, Marathi and Punjabi as well.

She further said, “We will be also rolling out three music channels in Gujarati, Punjabi and Bengali, besides two more city-centric metro news channels – one from Mumbai and one from Delhi. These are our immediate priorities. These channels would be rolled out in the next 12 to 18 months.”

Stating that INX Media would be exploring the South Indian market in 2010 or 2011, Mukerjea added, “Before anything else, INX would be coming out with a metro news channel in Chennai as we have a bureau here. The metro news channel would be a combination of English and Tamil, which would follow the format (English and regional language) of our metro news channels all across India.”

Compared to other regional markets, the South market is a creatively evolved market. On a lighter vein, Mukerjea admitted that in the South, the story lines of some of the soaps were fantastic and that she was often tempted to copy them and put them on her channels. She noted that there was a huge gap in Punjab, where one hardly got to see any entertainment channel.

“We are quite excited about our upcoming launches. While we are trying to grow our channels vertically, we are also looking at horizontal parallel growth to really grow the base of our network in order to make our network one of the biggest multi-channel networks in the country,” Mukerjea added.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017