The nine-month old INX Network is gearing up for the next phase of launches. The media company, which currently operates three channels – 9X, NewsX, and 9XM – plans to roll out another Hindi general entertainment channel and a national music channel. This was confirmed by Indrani Mukerjea, Chairman, INX Media.
Replying to a question during a press meet in Chennai on September 12 to announce the launch of ‘Kahaani hamaaray Mahaabhaarat Ki’ on Raj TV recently, Mukerjea said that INX Media was also planning to roll out three regional GECs in Bengali, Marathi and Punjabi as well.
She further said, “We will be also rolling out three music channels in Gujarati, Punjabi and Bengali, besides two more city-centric metro news channels – one from Mumbai and one from Delhi. These are our immediate priorities. These channels would be rolled out in the next 12 to 18 months.”
Stating that INX Media would be exploring the South Indian market in 2010 or 2011, Mukerjea added, “Before anything else, INX would be coming out with a metro news channel in Chennai as we have a bureau here. The metro news channel would be a combination of English and Tamil, which would follow the format (English and regional language) of our metro news channels all across India.”
Compared to other regional markets, the South market is a creatively evolved market. On a lighter vein, Mukerjea admitted that in the South, the story lines of some of the soaps were fantastic and that she was often tempted to copy them and put them on her channels. She noted that there was a huge gap in Punjab, where one hardly got to see any entertainment channel.
“We are quite excited about our upcoming launches. While we are trying to grow our channels vertically, we are also looking at horizontal parallel growth to really grow the base of our network in order to make our network one of the biggest multi-channel networks in the country,” Mukerjea added.
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