Top Story

e4m_logo.png

Home >> Media - TV >> Article

INX Media to launch 9X and 9XM in Middle East

18-June-2008
Font Size   16
INX Media to launch 9X and 9XM in Middle East

INX Media is all set to launch its Hindi general entertainment channel 9X, along with the country's No. 1 music channel 9XM, in the Middle East. The company has appointed Dubai-based Media Solutions, headed by Altaf Alimohamed, who till recently was Executive VP of Star TV based in Dubai, as its partner.

Media Solutions is a boutique media consultancy based in Dubai's Media City and is known for its ability to provide creative and practical business solutions to the television industry.

Peter Mukerjea, Chairman & Chief Strategy Officer, INX Media, said, "I am extremely proud to be working with Altaf. He is one of the most professional and knowledgeable television executives across entire Middle East. I am confident that Media Solutions will help us take the popular programming of 9X and 9XM to millions of TV viewers in the Middle East."

Said Alimohamed, "We are delighted to partner with INX Media for the launch of 9X and 9XM. INX Media has made a huge impact in the Indian television industry in a very short span of time, and both 9X and 9XM provide contemporary and world-class entertainment. I am confident we can replicate the immense success they have had in India, in the Middle East and beyond."

9X has achieved consistent growth over the six months since its launch, and has reached a high of 76 million viewers in a single week. Among the new shows planned are ‘Mahaabhaarat’, which will feature some of the biggest Indian stars and will launch by August 15, plus the mega reality talent hunt, ‘Kaun Jeetega Bollywood Ka Ticket’, which will be launched in July.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business