Asia Satellite Telecommunications Company Ltd (AsiaSat) has signed a pact with INX Media Pvt Ltd for the distribution of the latter’s two TV channels – 9X and 9XM – across the Asia-Pacific region on an AsiaSat 3S technology platform operated by the satellite operator in Hong Kong.
As per the contract, AsiaSat would provide a one-stop solution to INX, which includes C-Band capacity on AsiaSat 3S, the full transponder MCPC (Multiple Channels per Carrier) technology platform, and uplink services from AsiaSat’s Tai Po Earth Station.
Arun Mohan, Group Director – Distribution, INX Media, said, “AsiaSat not only has the most popular broadcast platform that helps us access all Asia-Pacific DTH, cable and pay TV operators, but also offers us a seamless turnaround and transmission solution distributing our popular programming to millions of television viewers across the region in a cost-effective manner.”
Mohan further said, “Following the triumphant launch of 9X and 9XM in India, we look forward to extending our successful services to other parts of the region via the powerful AsiaSat 3S and taking compelling local content to Indian audience all over the world.”
Peter Jackson, CEO, AsiaSat, said, “INX is one of the fastest growing television networks in India and has enjoyed tremendous success shortly after launch by providing world-class and quality content to their targeted viewers. Once again, AsiaSat’s unsurpassed viewership access across the Asia-Pacific and our capability in providing quality one-stop broadcast solution enable us to meet INX’s aggressive distribution plan in the region.”
AsiaSat serves over two-thirds of the world’s population with its three satellites – AsiaSat 2 at 100.5ºE, AsiaSat 3S at 105.5ºE and AsiaSat 4 at 122ºE. Some 300 TV channels are now delivered by the company’s satellites, reaching over 96 million households, with more than 360 million viewers across the Asia-Pacific region.